Head Of Marketing
bangalore
ABOUT THE POSITION
California Burrito is a fast-growing food company that believes fast-food should be different. Our dream is to inspire a fast-food culture that offers wholesome, sustainable & great tasting food made from real ingredients. We are looking for an extremely talented marketing professional who can deliver both clarity and clairvoyance. You will work directly with the founder and CEO. You will learn broadly and deeply, have autonomy and freedom, and you will have the capacity to build the foundation of one of India’s great brands. We expect intelligent, fearless, big dreamer, entrepreneurial, analytical, energetic and incisive co-workers
THE IDEAL CANDIDATE
Self-starter, ready to take on new challenges
A brand builder
Exposure to digital marketing
7+years of work experience
Prefer experience in QSR, retail, D2C brands, E-commerce preferred
Customer focused, comfortable talking with customers
ROLES/RESPONSIBILITIES - BRAND
Develop brand pillars and brand strategy
Write briefs for creative partners
Createcontent in line with the brand strategy
Ensure all brand touch-points are cohesive and in-line with brand strategy
Plan and execute photoshoots/videoshoots
Maintain social media pages and online brand touchpoint
ROLES/RESPONSIBILITIES - MARKETING
P&L Responsibility
Devise local store marketing (LSM) strategy
Develop new store opening strategy
Participate and help guide new product development
Develop a community of customers to get feedback from and conduct customer surveys to drive strategy
Spearheading marketing campaigns across digital platforms
Sending out targeted SMS offers to CB mobile database
ROLES/RESPONSIBILITIES - REPORTING/ANALYSIS
Conducting research and analysing data to identify, segment and define audiences
Analysing sales and product data (day-part, week-part) to recommend marketing strategies
Derive insights from data from Swiggy/Zomato campaigns
SALARY
Will depend on experience. Conveyance and mobile expenses covered by company.
ABOUT THE COMPANY
California Burrito is a Mexican fast-casual restaurant chain with 75 locations
across India in Bangalore, Delhi, Chennai and Hyderabad. We are also the owners of India's
first Hass avocado farm with >500 Hass avocado trees.. The company was started
in 2012 by 3 Americans and will reach 100 stores in the next 1 years. We are
committed to providing honestly good food with transparent sourcing and high
quality ingredients.
JOB LOCATION
California Burrito Corporate Office, Indira Nagar, Bangalore