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Head of Marketing

bangalore

Vidyashilp University is seeking a dynamic and experienced marketing professional to lead the Marketing and Brand Strategy division. The Director of Marketing will play a pivotal role in shaping the university's brand identity and advancing its strategic goals. This position offers an exciting opportunity to make a significant impact in the education sector and contribute to the growth and reputation of Vidyashilp University.

Key Responsibilities:

Strategic Leadership:

Lead the development and continuous refinement of the university's brand strategy, ensuring alignment with its mission, values, and academic offerings.

Drive the creation of innovative and differentiated brand identities for various academic programs and initiatives.

Contribute to the university's overall strategic planning process and collaborate with senior leadership on key initiatives and growth strategies.

Brand Management:

Oversee the management and stewardship of the university's brand across all touchpoints, including print, digital, events, and experiential marketing.

Develop and implement strategies to enhance brand awareness, perception, and affinity among target audiences, including prospective students, parents, alumni, and partners.

Monitor and analyze market trends, competitor activities, and stakeholder feedback to inform brand positioning and messaging.

Marketing Campaigns and Initiatives:

Lead the planning, execution, and evaluation of integrated marketing campaigns to support enrollment, student recruitment, and engagement goals.

Collaborate with cross-functional teams to develop marketing collateral, digital content, advertising materials, and promotional campaigns.

Utilize data-driven insights and analytics to optimize campaign performance and return on investment.

Team Leadership and Development:

Inspire, mentor, and lead a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.

Provide guidance and support to team members in setting goals, managing priorities, and executing projects effectively.

Promote professional development opportunities and career growth for team members within the marketing and communications field.

Partnerships and Stakeholder Engagement:

Cultivate strategic partnerships with internal and external stakeholders, including academic departments, faculty members, industry partners, media outlets, and community organizations.

Represent the university at conferences, events, and networking opportunities to enhance its visibility and reputation in the education sector.

Collaborate with alumni relations and fundraising teams to leverage alumni networks and philanthropic support for marketing initiatives.

Budget Management:

Develop and manage the marketing budget, ensuring efficient allocation of resources and adherence to financial guidelines.

Monitor expenses, track performance metrics, and report on key performance indicators to senior leadership and stakeholders.

Qualifications:

Master's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.

Minimum of 8-10 years of progressive experience in marketing, branding, or communications, with at least 5 years in a leadership role.

Demonstrated expertise in developing and executing comprehensive marketing strategies, preferably in the education or nonprofit sector.

Strong understanding of branding principles, market research methodologies, and digital marketing technologies.

Excellent leadership, interpersonal, and communication skills, with the ability to collaborate effectively across diverse teams and stakeholders.

Proven track record of driving results, managing budgets, and delivering successful marketing campaigns that achieve measurable outcomes.

Apply

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