Lead – Retail Marketing
Mumbai, Maharashtra, India
Job Details
Job Title Lead – Retail Marketing & Visual Merchandising
Function-Marketing
Sub Function -Retail Marketing & Visual Merchandising
Location- West & South
Job Summary
To conceptualise, design & oversee execution of all retail marketing activities which include both Store-led activations as well as Corporate level tie-ups on alliances & events, in line with the brand and so as to achieve marketing & sales objectives
To drive consumer engagements with meaningfully designed and conceptualised activations and events. Direct the efforts of the store teams and coordinate at both strategic and tactical levels with store-teams.
To drive visual merchandising design so as to ensure high-impact visual appeal for the brand across the various in-store touchpoints (eg menu boards, posters etc). Also responsible for execution of Visual Merchandising campaigns at Point Of Purchase across all stores
Financial Accountability (cost/revenue with exclusive authority)
Budget management, Demonstrating RoI from various retail marketing inputs
Organizational Relationship & Reporting Structure Reporting To Lead - Brand & Category
Job Responsibilities
Description of responsibility
Planning
Conceptualize and design store-led activation programs with tool-kits that enable easy execution
Plan corporate level alliances and collaborations to drive sales and various marketing objectives
Drive visual merchandising design across all key touch-points
Key functional responsibilities
Design & lead the execution of retail marketing strategy to drive sales & increase footfall across regions
Conceptualize programs for focus stores and execute the programs by empowering store managers through tool-kits
Execute the brand and consumer engagement programs; including in-store communication as per the marketing calendar
Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right-cost
Allocate and track marketing budget spend across regions and initiatives
Leverage analytics to track marketing effectiveness & prove RoI of marketing initiatives
Maximize success of the plans by ensuring alignment, effective articulation and communication of marketing plans to internal stakeholders
Partner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch as per the SOPs
People Management
Guide the retail marketing & visual merchandising teams to conceptualize and design the right inputs
Collaborate and work closely with Store operating teams to ensure execution as per plan
Job Requirements
Educational Qualification -MBA in Marketing
Total Experience 8 to 10 Years
Preferred Relevant Experience Experience in Retail Marketing for Apparel retail (preferred)/ QSR/ other Retail categories Ideal companies : Shoppers Stop, Lifestyle, Bata, Titan, Other QSR