Product Marketing
mumbai
Category Strategy & Management
Utilize market research (customer, competitor and market trend) to create the global category strategy
Identify consumer and customer health benefit need gaps to drive innovation pipeline in collaboration with CFT
Assess the market performance of the products in the categories and continuously evaluate product portfolio health; identify new/ redundant products and modifications required in existing products
Lead market mapping to identify potential new markets and identify market potential of product pipeline in conjunction with Sales & Customer Marketing Teams
Determine the category value proposition and positioning to maximize visibility and differentiation within portfolio and vs competition
Sales and Customer Management
Create category strategy and campaigns to strengthen relationships with key accounts
Analyze sales trends for existing customers to identify opportunities to deepen relationships
Assist Sales in new customer acquisitions via directed marketing campaigns, website, trade shows, etc.
Customer outreach and engagement initiatives to drive customer retention and loyalty
Marketing & Branding
Create and execute key messaging and communication objectives
Design programs and initiatives to drive demand and customer loyalty
Design of communication collaterals, advertising & promotion campaigns
Education:
MBA in Marketing
Experience:
1-2 years of experience
Skills & Competencies:
Business Acumen
Analytical Ability
Customer Orientation
Creative Problem Solving
Communication skills
Conceptual Thinking