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Product Marketing

mumbai

Category Strategy & Management

Utilize market research (customer, competitor and market trend) to create the global category strategy

Identify consumer and customer health benefit need gaps to drive innovation pipeline in collaboration with CFT

Assess the market performance of the products in the categories and continuously evaluate product portfolio health; identify new/ redundant products and modifications required in existing products

Lead market mapping to identify potential new markets and identify market potential of product pipeline in conjunction with Sales & Customer Marketing Teams

Determine the category value proposition and positioning to maximize visibility and differentiation within portfolio and vs competition

Sales and Customer Management

Create category strategy and campaigns to strengthen relationships with key accounts

Analyze sales trends for existing customers to identify opportunities to deepen relationships

Assist Sales in new customer acquisitions via directed marketing campaigns, website, trade shows, etc.

Customer outreach and engagement initiatives to drive customer retention and loyalty

Marketing & Branding

Create and execute key messaging and communication objectives

Design programs and initiatives to drive demand and customer loyalty

Design of communication collaterals, advertising & promotion campaigns

Education:

MBA in Marketing

Experience:

1-2 years of experience

Skills & Competencies:

Business Acumen

Analytical Ability

Customer Orientation

Creative Problem Solving

Communication skills

Conceptual Thinking

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