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Assistant Manager - Digital Marketing

IN

To create and execute digital marketing plans developed to meet brand and business objectives.Responsibilities:Work closely with the various brand teams to deliver on strategic & tactical brand objectives.Co-create annual digital strategy and rollout calendar for each brand.Manage content and performance of social media handles for lead brands.Create briefs for digital marketing campaigns for agency partners & ensure successful execution.Monitor paid media campaign performance and make recommendations for enhancements.Identify areas of innovation for the organization across functions and lead pilots and subsequent rollout of the same.Organic engagement and performance versus relevant competition for social media handlesTimely and error-free executions of all campaignsProactiveness to participate in relevant trending conversations onlineQuality of creative assets developed in terms of formats and overall aestheticsNew innovations and interventions identified for the brands/organizationExperience3-4+ years of experience in Digital marketing with a leading FMCG/Alcohol Beverages/Liquor company /leading digital agency.EducationMBA (Marketing) from a reputed B school

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