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Assistant Brand Manager Marketing

IN

Job Title: Assistant Brand ManagerJob Type: Permanent, Full-time Function: Marketing Business: Godrej Consumer Products LimitedLocation: Mumbai, Maharashtra, IndiaAbout Godrej Industries Limited and Associate Companies (GILAC)GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries. https://www.Godrejindustries.Com/About Godrej Consumer Products Limited (GCPL) Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.https://www.Godrejcp.Com/ About the roleThis incumbent would bear the end-to-end responsibility of a part of the brand’s portfolio and would also lead the innovation pipeline for the brand. Coordinate with multiple internal and external stakeholders to launch new products. Expected to develop consumer insight driven marketing strategies, which lead to superior integrated marketing plans. ROLE SPECIFICATIONS Develop, execute and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel Initiate research for concept testing, post launch and product efficacy dipsticks for insight mining to develop specific initiatives Develop market strategies to gain share/ develop category and achieve top and bottom line targets for the brand Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile & Print Monitor and execute on ground activations that forms vital part of category development Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight mining to develop specific initiatives Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy, if required Works with agency partners to ensure business/ consumer understanding are inputted in a timely manner and effective manner Who are we looking for?Education & Experience: MBA with 2-3 years of experience across in New Product development and an experience of launching at least two NPDs in the market and has worked on them from the research / concept stage Skills:Execution excellenceManage projects seamlessly which are dependent on cross functions delivery through collaboration Innovation mind set and agile thinking to leverage on the new age technologies Result oriented with strong analytical mind-setWhat’s in it for you?Be an equal parentMaternity support, including paid leave ahead of statutory guidelines, and flexible work options on return Paternity support, including paid leave New mothers can bring a caregiver and children under a year old, on work travelAdoption support; gender neutral and based on the primary caregiver, with paid leave options No place for discrimination at Godrej Gender-neutral anti-harassment policy Same sex partner benefits at par with married spouses Gender transition supportWe are selfish about your wellness Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options Uncapped sick leave Mental wellness and self-care programmes, resources and counsellingCelebrating wins, the Godrej Way Structured recognition platforms for individual, team and business-level achievements Performance-based earning opportunities https://www.Godrejcareers.Com/benefits/ An inclusive Godrej Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse especially having our team members reflect the diversity of our businesses and communities helps us innovate better and grow faster. We hope this resonates with you.We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members. If this sounds like a role for you, apply now! We look forward to meeting you.

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