Retention Marketing Executive
Indore, Madhya Pradesh, India
About the company:
We are a budding home decor startup, yet a leading one in the D2C space.
Two years ago, with a small team of 3 people from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.
Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It has made plant parenting a breeze. And with their continued support, we have become known for delivering top-notch products that combine style and function seamlessly.
Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.
Join us as we pave the way for a new era in home decor!!
To know more visit:
www.kyari.co
Key Responsibilities:
Execute and manage retention marketing channels to drive revenue growth through various channels such as WhatsApp, email, push notifications, referral programs, and affiliates.
Execute strategies for the entire retention marketing funnel, presenting these strategies to executives.
Plan and execute event-specific campaigns to enhance customer retention.
Optimize ABC campaigns for maximum effectiveness.
Analyze the customer experience and decision-making process at each stage of the customer journey.
Support the delivery of integrated marketing communications activities using both physical and digital tools.
Analyze competitive, customer, and industry trends to develop innovative approaches for market launches.
Define strategies and manage the communications charter through CRM channels to drive user journeys across different life cycles.
Manage the end-to-end user lifecycle through various engagement and retention strategies to reduce funnel drop-offs.
Establish and implement best practices for cohort creation, database marketing, measurement, evaluation, data capture, maintenance, and customer/prospect list selection.
KPIs
LTV
Repeat Rate
Frequency of Purchase
ROAS
CRC
CM2, CM3 of retention (through digital channels)
AOV of repeat orders
Key Skills / Requirements
Minimum 1+years of experience in retention marketing.
Understanding of tools like Contlo, Webengage, and Klaviyo.
Strong understanding of marketing funnels and customer psychology.
Analytical mindset with attention to detail.
Excellent oral and written communication skills, with an eye for design and creatives.
Data-driven approach with a knack for experimentation and knowledge of experiment setups (test/control, A/Bs).